MEET GIRL THAT’S MY SONG “IT GIRL”: ALEESHA SMALLS-WORTHINGTON

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Name: Aleesha Smalls-Worthington

Job Title/Occupation:
I am the Sr. Director of Interactive for several fashion brands, which include Rocawear, Modern Amusement, Billionaire Boys Club, ICECREAM, Roc Nation and Artful Dodger. What does that mean? Everything digital comes from or through me regarding the brands. This includes, but is not limited to, Website Buildouts, Media Buying, Social Media and more.

What made you want to work in this industry?
The passion…Fashion & Music industries are thriving with passionate people, for the most part, who want to bring hidden gems to life. I love being able to come to work everyday to develop and execute creative concepts that impress and or inspire consumers.

What was your best & worst internship and why?
Unfortunately, I never interned. I will say though, I have been and continue to be mentored and inspired by great digital industry leaders, and that is priceless!

Do you ever feel that women don’t get a fair shot?
I would say yes and no. On the yes end, like anyone, we have to come to the table with our head on straight and ready to make it happen. There are many opportunities for talented, goal driven women who keep their eye on the prize. I am a product of that “dream”! But on the “no” end, I do feel like as a woman our grind may not be as respected because it looks to easy for it to be great. I know plenty of industry women who are moms and wives and killing it!

What woman in your field do you admire?
In the “digitalsphere” in particular, I am a huge fan of Marissa Meyer. Her trajectory has been nothing short of phenomenal. Career wise, she has touched many digital touch points from back-end to front-end. I hope one day I can accomplish what she has times two! #DreamBig right?

How do you feel about the state of the music industry?
I think music is still the “Holy Grail” for us all. In my opinion where the struggle lies is within various genres. Seems like where there is struggle, it needs to be reeled in. People of power in this industry have to be able to shape the experience again. Now, by no means am I saying that all “key holders” have the ability or want to do so, rather if the right people with access are given the opportunity to do the right thing, what we listen to would sound much different. With that being said, I feel then listens may finally equal conversion.

What is the best thing about your job?
The best part about my job is that I get to come in tackle multiple activations every day. No day is the same, and the task at hand is always different and that within itself is a blast.

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What is the worst thing about your job?
The worst, lol… that I make it look easy but it is truly hard work. Hard workers always get more on their plate because we chew it up and are ready for the next helping. What keeps me going are these two quotes “Be proactive not reactive” and “Work smarter not harder”. We are not super heroes and there are only 24 hours in a day!

What is the worst part about the industry?
That we don’t help each other. I am big on “paying it forward”, whether its a word of advice, re-writing a resume, providing tips, etc., we all need a push sometime. I always make time, when I can!

Who do you feel is a bad representation of women in the industry?
No comment, as I refuse to give them another piece of publicity.

Has there ever been a time when you wanted to just quit?
Absolutely, but I pushed though the hurt, frustration, etc. and was blessed 10 fold. You can’t give up just because its uncomfortable, make it work for you by pointing that energy in a different direction. Make it happen by any means necessary.

What advice would you give yourself at 21?
Crawl before you walk and never take anything for granted. “God giveth and God taketh”, all this could be a memory so enjoy every minute of it.

What advice do you have for girls just breaking into the industry?
Be consistent. No disrespect but a lot of millennials are lazy! I come from the School of Hard Knocks where we get it done. Make Google, Bing and Yahoo your BFF’s. You should never not know an answer. Find it or a version of what could be right! Make it happen.

What has been the highlight or favorite moment of your career thus far?
Favorite moment is realizing that I have worked for a global icon for the past 13 years and have been able to touch multiple aspects of his success. That in itself, is priceless.

What advice would you give to a newly signed artist?
Make sure your supporters are not just fans. You need staff members in your army! Use their talents, I.E. Video Production, Graphic Design, Photography, Web Design, Tour Management, etc. you guys can all learn together. You have to surround yourself with soldiers!

Where do you see yourself in 5 years?
In Marissa’s seat lol, no but seriously either being a CMO of Interactive of a brand or CEO of something innovative. One thing for sure, I’m not worried. My driver is God and he’s not getting lost, no navigation needed, just move off the road or get run over. Ha!

Where did you see yourself being today 5 years ago?
I saw myself planning for the next 5 years lol. I’m always thinking a mile a minute, that’s the only way to move forward. But an OMMA Award, Forbes & WWD Panels and Article Features, AllFacebook.com write-up and more later, I won’t complain!

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To keep up with Aleesha, follow her on social media.

Twitter: @MrsAleeshaW

Instagram: @MrsAleeshaW

Facebook: Facebook.com/MrsAleeshaW

For more “Day In The Life” info on Aleesha check out this feature on TheArtoholiks.com