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The entertainment industry is full of dynamic and inspiring women. wants to celebrate those women because they are truly IT GirlsSimone  (BossLady) Amelia is a charismatic, respected, and real journalist with years of experience under her belt. The way this woman moves throughout the industry is truly remarkable. And catch this she is native Australian. Boss lady is the brains behind numerous online publications and she has her OWN brand BossLady TV. #ItGirlStatus

Get into the compelling interview below:

Job Title/Occupation:

I’m a Media Personality but  nowadays that phrase gets thrown around loosely but I really am, I promise [Laughs].

What made you want to work in this industry?

I love asking questions. I’ve been annoying people with them since I could talk! All I’ve ever wanted to do is tell people’s stories in a way that’s both authentic and respectful.

What was your best & worst internship and why?

My best internship was between finishing high school and starting university. I worked for three months full-time at Juice magazine, an Australian rock music magazine modeled on Rolling Stone, and became the first writer to introduce Hip-Hop and R&B acts to their audience. It was worth working for free I guess. They allowed me to then co-produce a spin-off magazine focused on the genre, which was an incredible feeling at 18.

I ended up pitching them an editorial assistant position, they didn’t have one at the time, and they hired me, allowing me to work there throughout my college years. My worst internship was at another magazine called Oyster, a high-fashion magazine. All I did was clean out their closets and fetch them coffee. I never complained and it’s very true when they say if you don’t mind doing the menial tasks, you’ll cherish the good ones. Always come to work with a smile and positive attitude, and you’ll be shocked at how far you go.

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Do you ever feel women don’t get a fair shot?

It depends on the circumstances but overall female Hip-Hop journalists have a long way to go when it comes to being viewed in the same light as our male peers.

How do you feel about the state of the music industry?

I’ve seen better times. Right now, the saddest part about the industry is the noticeable absence of creativity and risk-taking. There’s a pervading fear, especially with established acts, whether they’ll admit it or not, about what to do next. It’s a tough time for everyone, and a lot of it comes down to the fact we’re really over-thinking things. We’ve lost the art of trusting our gut.

What is the best thing about your job?

I get to do what I love! And though it gets beyond hard at times, I’ll never take that for granted.

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What moment in your career made you feel like you made it?

I haven’t quite “made it” yet. I will say when people acknowledge the things I did before my peers. For exampleOn-camera interviews with clothing brands and artists via my work with, hosting all-female events and female empowerment-themed interviews—it really means a lot. I’m not boastful about my achievements at all, so I’m grateful when others recognize them.

What is the worst thing about your job?

The inconsistency of it can be maddening; labeling it a roller-coaster ride is an understatement. I tell aspiring journalists and any young person who wants to work in entertainment, they must learn to handle the highs and lows otherwise they should quickly choose another career path.

What is the worst part of the industry?

Everyone wants to be a reporter without the crucial training and education you receive in school and interning. As with most creative jobs journalism has become the “cool” thing to do, but it’s truly being disrespected as a profession. And most new artists we interview nowadays are lacking a “wow” factor.

They’re in such a rush to be famous that they’re not cultivating experiences that actually make them interesting. As much as artists hate interviews, believe me, we hate interviewing you just as much if you bring nothing to the table.

You’ve worked at numerous online outlets, which was your favorite?

It wasn’t online, but founding and editing my magazine, Urban Hitz, back in Australia was a special time for me. I went from editorial assistant to editor in a very short period of time, learning the ropes on the job and enjoying every minute.

Has there ever been a time when you wanted to just quit?

I had a horrible time in 2012. Like, the worst year ever. I was so disappointed at the state of the industry that I almost threw in the towel. It felt like the only people getting ahead in my field were boastful, arrogant ass-kissers. It felt like females either had to be on reality television or be a half-naked social media favorites to get any kind of attention.

I headed home to Australia for three months to remind myself that no matter what, I belonged in this industry and I should take my butt back to New York and keep working. Even though my path to success hasn’t been a swift one, I know everything is meant for a reason. You must trust your journey.

What advice would you give yourself at 21?

Stay as honest and outspoken as you are, but learn when to speak and when to stay silent.

What advice do you have for girls just breaking into the industry?

Be tough, seek mentors and never take ‘no’ for an answer. And for some real talk, your private life is never private. Do your best to be certain of the decisions you make and own your actions.

What has been the highlight or favorite moment of your career thus far?

It hasn’t happened yet but it’s coming soon. I can feel it.

What advice would you give to a newly signed artist?

View yourself as an independent artist no matter how major you become. Work every day like you have no one to depend on but yourself.


Who are your Top 5 favorite artist right now?

Eh, I’m terrible when it comes to this. I’m so trapped in the 90s with my musical tastes! As for new acts, I like Kevin Gates. He has a rough life story I’m interested in. BK Brasco is another one; his “ladies man” image is needed right now. It’s exciting to watch Loaded Lux make the transition from premier battle rapper to mainstream artist. I work with a ton of emerging female MCs and I love them all, but I’m waiting for one to really blow me away. If we find her with lyrical talent, a social conscience (actually taking a stand on real issues), a fun, charismatic attitude, the ability to make a hit and a sexy but not over-sexed image, it’s a wrap.

Where do you see yourself in 5 years?

With the career I love, continuing to mentor young women, be married to the man of my dreams with one or two children.

Where did you see yourself being today 5 years ago?

Great question. I thought I would have cracked television by now. I never gave it a real go because my pride always got in the way (a huge lesson I’m finally learning is asking for things and putting feelers out there is not kissing ass), but I think I’ve finally worked up the courage to explore the opportunities. Excited for the possibilities coming my way!

By.  Ian Jarrell